• Western Region Digital Marketing Manager/Corporate

    Job Locations US-NV-Reno
    # of Openings
    1
    Category
    Marketing
    Department
    E-Commerce/Digital Marketing
    Shift
    Day
    Location : Name Linked
    THE ROW - Eldorado, Silver Legacy, Circus Circus
  • Property Overview

    ROW TM

     

    Eldorado Resorts, Inc. presents a one of a kind, unified and distinguished resort experience with THE ROW—a newly branded destination in the heart of Reno, uniting the Eldorado Resort Casino, Circus Circus Reno and Silver Legacy Resort Casino. Stretching across six contiguous city blocks, THE ROW encompasses 25 restaurants, 22 bars and lounges, 11 nightspots, over 4,000 luxury rooms and suites and 227,000 square feet of casino space with 3,000 slot machines and 125 table games. THE ROW recently opened The Spa at Silver Legacy, a 21,000 square foot spa offering guests the largest relaxation, beauty, fitness and retail treatment facility in northern Nevada. In addition, we have nearly 4,000 of the best Team Members in the industry.

     

    For more information about THE ROW, visit TheRowReno.com and follow us on Instagram

    Responsibilities

     

    JOB SUMMARY

    This position focuses our resort casino properties in the western United States and is responsible for digital marketing tasks while serving as corporate liaison for property needs. This individual is responsible for annual strategies and audience goals, website conversions, digital marketing channel management, campaign optimization and analytics reporting. They will meet with property contacts on a regular basis, review website and ecommerce performance, and implement new tactics or tools to attain property marketing goals. This individual also works to ensure all support coming from the corporate ecommerce shared services department is functioning in an ideal manner to meet property needs.

     

    ESSENTIAL DUTIES & RESPONSIBILITIES Includes, but is not limited to the following:

    • Oversee and manage tasks related to digital media/advertising, online promotions, mobile marketing, web development, SEO, etc. for each property
    • Work with Revenue Management personnel on promotional initiatives, executions, measurement and analysis
    • Work with property’s Marketing Department to align both property and corporate needs around branding, promotions, ecommerce and communications initiatives
    • Develops and executes strategies to drive hotel room, show tickets and dining reservations.
    • Maintain digital marketing channels and facilitate campaigns through internal, department resources
    • Apply and manage proper tracking across all channels (internal/external)
    • Act on and optimize campaign and promotions adjustments based on reported performance
    • Assemble analytics sources and review internal reports with property contacts and decision makers
    • Assist in coordinating on-property digital marketing initiatives such as email acquisition, mobile app promotion, social media contests, etc.
    • Optimize all marketing channels for online room conversions, ticket sales, dining reservations and other hotel amenities with ecommerce application.
    • Make strategic adjustments and recommendations accordingly.
    • Manage annual / monthly budgets while optimizing online advertising performance for target ROIs

    GUEST SERVICE STANDARDS

    • Employee will report to work on time and adhere to behavior, dress and grooming guidelines.
    • This individual will provide courteous and friendly service to all Eldorado guest and employees.
    • Employee promotes a safe work environment and report any problems as they arise.
    • The employee has an affirmative duty to stay current with and apply all pertinent company and departmental policies, procedures and rules.

    KNOWLEDGE, SKILLS & ABILITIES

    • BS/BA in Business Marketing or equivalent combination of education and experience.
    • Minimum 5 years management of digital media, website content or online promotional campaigns
    • Direct experience with interactive website operations, development or content
    • Prior experience with development of social media, email marketing, and other interactive communications formats used to promote ecommerce
    • Prior experience with vendor negotiation and management
    • Proficiency in Microsoft Office
    • Prior demonstrated and proven success with interactive marketing strategies
    • Prior ecommerce experience with online product promotions and conversions
    • Strong analytical and presentation skills
    • Knowledge of web marketing tools and ROI measurement
    • Proficiency in Google Analytics and Adobe Suite products

    PHYSICAL DEMANDS & WORK ENVIRONMENT

    • Fast-paced, multi-tasked initiatives
    • Deadline driven objectives
    • Multiple brands, products, audiences and promotional outlets
    • Regular travel required to locations in Nevada and Colorado
    • Valid driver’s license

    Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Essential duties must be performed with or without reasonable accommodation.

     

     

    Company Overview

    Eldorado Resorts is a leading casino entertainment company that owns and operates twenty-six properties in twelve states, including Colorado, Florida, Illinois, Indiana, Iowa, Louisiana, Mississippi, Missouri, Nevada, New Jersey, Ohio, and West Virginia. In aggregate, Eldorado’s properties feature approximately 28,000 slot machines and VLTs and 600 table games, over 12,500 hotel rooms and nearly 18,000 of the best Team Members in the industry!

     

    Founded in 1973 in Reno, Eldorado has been dedicated to providing exceptional guest service, a dynamic gaming product, award-winning dining, exciting entertainment and premier accommodations. Our extensive management experience and unwavering commitment to our team members, guests and shareholders have been the primary drivers of our strategic goals and success. We take pride in our reinvestment in our properties and the communities we support along with emphasizing our Family-Style approach in an effort to build loyalty among our team members and guests. We will continue to focus on the future growth and diversification of our company while maintaining our core values and striving for operational excellence. For more information about Eldorado Resorts, please visit www.eldoradoresorts.com and be sure to like us on Facebook!

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